our story
About Us
Our story
A small family-owned business on the First Coast.
Southern Coast Clothing is a small, family-owned business. We started out selling online here in St. Johns County, with our first customers coming from around St. Augustine and Jacksonville — and we still run it the same way today.
We choose our materials the simple way: if we wouldn't wear it in our own family, we don't sell it. That means picking fabric by how it feels after twenty washes rather than by what's cheapest, and keeping our designs to the coastal life we actually live.
Mission & vision
Our mission is to provide high-quality, stylish beachwear that enhances your beach experience. We envision a world where everyone can enjoy the sun in comfort and style.
More than a t-shirt
Nostalgia, comfort, and a little whimsy.
Our otter-themed vintage tee is the piece people ask us about most — a playful design with a washed, classic look. It's cut from soft, high-quality cotton with a relaxed fit that holds up through long beach days, and it comes in a range of sun-kissed colors.
We use only materials we'd wear ourselves and sweat the small details, because feeling confident and comfortable in what you have on matters most when you're soaking up the sun.
How to wear it
Built for the whole day, not just the beach.
Good beachwear balances style with function. Pair a tee with quick-drying swim shorts, a wide-brim hat, and sandals you can kick off in the sand — then keep it on straight through dinner.
- — Layer it under an open button-down for smart-casual.
- — Tie it at the waist with high-waisted shorts or a skirt.
- — Use it as a cover-up from the water to the boardwalk.
- — Swap in chinos and it's ready for a casual dinner out.
Our community
A little piece of the coast, wherever you go.
Every design starts with the coast we live on. Choosing Southern Coast Clothing means joining a group of people who love the same shoreline — from beach clean-ups to local events around St. Augustine and Jacksonville.
Share your beach days with us using #SouthernCoastClothing — we love seeing where our shirts end up.
What our customers say
5 out of 5 stars
"Great design and quality. Love it!"
Christy W.
"The Comfort Colors shirts are always so comfortable!"
Joshua W.
"The otters are my favorite! Can't wait to order more!"
Stephanie W.